In today's digital world, it's more important than ever for businesses to have a strong online presence. One of the best ways to improve your online presence is to create and optimize a Google My Business (GMB) profile. A GMB profile is a free listing that appears in Google Search and Google Maps, and it can help you attract new customers and grow your business.
With that said, here are some of the benefits of having a complete and fully optimized GMB profile: 👊
1. Increased Visibility
A complete and optimized GMB profile will appear higher in Google Search and Google Maps results, which means that more people will see it.
2. More Leads
A well-optimized GMB profile can generate more leads for your business. When people search for businesses like yours in Google Search or Google Maps, your GMB profile will be one of the first things they see.
3. Improved Customer Service
A GMB profile gives you a platform to communicate with your customers and answer their questions. This can help you improve customer service and build relationships with your customers.
4. Increased Sales
A GMB profile can help you increase sales by making it easier for customers to find and contact your business.
If you don't have a GMB profile, or if your current profile is incomplete or outdated, I encourage you to create or update it today. It's a free and easy way to improve your online presence and attract new customers.
Here are some tips for creating and optimizing your GMB profile: 👊
1. Complete all of the required fields
Google requires that you complete all of the required fields in your GMB profile. This includes your business name, address, phone number, website, and hours of operation.
2. Add photos and videos
Photos and videos can help you make your GMB profile more visually appealing and informative. Be sure to add photos of your products or services, as well as photos of your team and your business location.
3. Write a clear and concise description of your business
Your GMB profile description should be clear and concise, and it should accurately reflect your business. Be sure to include keywords that potential customers are likely to search for.
4. Claim and verify your listing
Once you've created your GMB profile, be sure to claim and verify it. This will help ensure that your profile is accurate and up-to-date.
5. Keep your profile up-to-date
Be sure to keep your GMB profile up-to-date with the latest information about your business. This includes your hours of operation, contact information, and products or services.
Bonus Tips! if you made it this far, these will catapult your listing past your competitors:
Add 360 photos/videos:
360 photos and videos can give potential customers a virtual tour of your business, which can help them get a better sense of what you offer.
Respond to reviews:
When customers leave reviews for your business, be sure to respond to them promptly and professionally. This shows that you care about your customers and their feedback.
Manage your reputation:
Whether in house or with the help of your marketing agency, re-activate your database by requesting reviews via SMS or email. If you need help with this read on below to get in touch.